„I am very pleased that after our recent win in the Exceptional Company of the Year 2019 competition in the Corporate Social Responsibility category, we have kicked off this year by winning another award,“ said Martin Vlčko, member of the Board of Directors and CFO of SOFTIP.
The Superbrands Award is decided by an expert group of the Business Brand Council on the basis of information provided by the renowned BISNODE and Dun & Bradstreet. The members of the Brand Council are renowned experts in the field of marketing, communication and advertising.
The International Superbrands programme was established more than twenty years ago in the UK. Marketing and communications experts set themselves two goals: to put exceptionally strong brands in the spotlight and to showcase them to other companies who would like to develop and learn. Since then, the programme has gained global recognition and today Superbrands is recognised as a respected award in 90 countries on five continents. The Brand Council has a key role in the awards process, so only leading, highly respected experts are eligible to become members.
„Brand strength and familiarity is one of the most important factors for success in business today. And this is why Superbrands has its place in the market. Quality brands need to be highlighted and showcased, they deserve it,”said Juraj Sasko, CEO of Visibility and a member of the programme evaluation committee Superbrands Slovakia.